Company Google properties (e.g., Google Ad Words, Analytics, etc.) should be tied to a work email address (e.g., jdoe@outra.co.uk). Follow these steps to create an account:
Step 1: Log out of any Gmail account(s) you’re currently logged in to, then open https://accounts.google.com.
If you’re already signed in to a Gmail account and this is the same address that you’d like to use for Google’s suite of tools, you’re done! You address is already associated to Google.
Step 2: Click the “Create Account” link.
Step 3: Below the “Username” field, click “Use my current email address instead” link.
Step 4: Enter your non-Gmail email address you would like to register with Google.
Once you’ve clicked this link, you’ll be able to enter your current (non-Gmail) email address for this setup process. This is the most important step in this process. As mentioned, I highly recommend setting up or dedicating an already existing email that is on your domain (example: admin@yourdomain.com).
Step 5: Complete the form fields then click “Next”.
Step 6: Open your email and copy the code that was sent to you and paste it in the below form and click “Verify”.
Step 7: Complete the form fields then click “Next”.
Step 8: Click the arrow (blue button) or scroll to the end of “Privacy and Terms.”
Step 9: Click “I agree”.
you will see the below page.
Step 10: Set up 2FA/MFA by following the instructions here: https://support.google.com/accounts/answer/185839?co=GENIE.Platform%3DDesktop&hl=en